TECHO - Santiago, Chile

TECHO is a multinational nonprofit that mobilizes youth volunteers in 19 countries across Latin America to fight extreme poverty through community development. Contextual Strategy worked with TECHO to synchronize their countries' web, social media, and international media presence across all 19 countries and establish a multinational communication strategy using Spanish, Portuguese, and English to reach residents of Latin American slums.

World Central Kitchen - Washington, D.C., USA and Port au Prince, Haiti

World Central Kitchen is a multinational nonprofit founded by celebrity chef José Andrés, using culinary arts training and food service development as solutions to hunger and poverty in the Caribbean, Latin America, and Africa. Contextual Strategy worked with World Central Kitchen to increase brand awareness, promote fundraising events, and create content for their website, social media, and traditional media, reaching chefs and their culinary students in Haiti, the Dominican Republic, and Zambia.

Cordite Books - Lagos, Nigeria

Cordite Books is a publishing company founded by notable Nigerian author Helon Habila, promoting the reading and writing of pan-African crime and spy fiction. Contextual Strategy worked with Cordite Books to establish a communications strategy reaching authors and readers across the African continent.

Black Lives Matter - multiple cities, USA

The Black Lives Matter Global Network (BLM) is a chapter-based, member-led organization that began on social media with a hashtag, and quickly became a world-recognized theme for local power and Black liberation. Contextual Strategy worked with Black Lives Matter on digital strategy, member training, and creative direction for social media publicity and organizing campaigns. Contextual Strategy also worked with BLM to manage the Network's Facebook, Twitter, and Instagram accounts, and successfully grow engagement to followers by more than 100% in three months. 
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Notable brand campaigns: 

• #4YearsofBLM fundraising campaign, graphically illustrating via public and celebrity endorsements the strengths and support of the Network on its anniversary.
• Mother's Day 2017 #DearTrayvonsMom fundraising campaign, which featured the commissioned artwork of local artists across the nation in a creative display of appreciation for the mother of Trayvon Martin and Black mothers everywhere.

Emerald Cities Collaborative - multiple cities, USA

Emerald Cities Collaborative is a national nonprofit network of community, labor, business, and government partners, all working together to advance energy efficiency and sustainable environment in eight cities nationwide. Contextual Strategy worked with Emerald Cities to collect and utilize ground-level stories from low-income communities of color, develop brand presence and messaging,  develop a multi-city communications strategy for promoting a national sustainable and social development agenda, establish an  internal correspondence system and virtual webinar series, and establish presence and content for their website, social media, and traditional media.

The Women's Foundation of California - Sacramento, CA, USA

The Women's Foundation of California aims to help create a California where women and children are economically secure and are empowered as leaders of change. Their annual Women's Policy Institute has trained over 400 grassroots women and trans leaders to participate actively in the state and local policy processes. Contextual Strategy works annually with the Women's Policy Institute fellows on the Digital Organizing component of their Institute training. Together, they craft comprehensive digital organizing strategies for state policies and became familiar with best practices for email marketing platforms, online petitions, and social media.

Black44 Obama Alumni Network - multiple cities, USA

Black44 is an affinity group of the African-American and Black appointees who served in the Administration of President Barack Obama. The Black44 network provides professional development and continued legacy work through service. Contextual Strategy worked with Black44 to provide digital communications strategy and graphic design services to the Network. Our prioritizes were to provide the technology used to continue post-Administration impact, and to ensure that all aspects of visual presentation matched the caliber of the group. Contextual Strategy worked with the core team to establish a contact database and email system to support the network, and a suite of visual branding materials, including logo design, email newsletter design templates, invitations, presentations, signage, and program design for their annual professional development conferences. 

Vendetta Nail Bar - Los Angeles, CA

Vendetta Nail Bar (VNB) is an all-natural, vegan, cruelty-free nail polish line for all people. Contextual Strategy worked to provide VNB with an e-commerce website and growth marketing strategy services. Our priorities were to present a functional platform for the company to be able to easily manage online sales themselves, and to implement a marketing strategy that increased their sales in more nail salons across the US. Contextual Strategy worked with the core team to design a suite of visual branding materials, including logo, website, and sales campaigns.

Leaders of a Beautiful Struggle - Baltimore, MD, USA

Leaders of a Beautiful Struggle (LBS) is a grassroots think-tank which advances the public policy interests of Black people in Baltimore, Maryland. Contextual Strategy worked with LBS on a digital policy engagement campaign using Facebook and Twitter, identifying key messaging and targets, engaging key stakeholders online, designing shareable social media graphics, planning and publishing posts, and establishing a Twitter chat for wider involvement. The day-long digital campaign generated new followers, widened support for policy bill H.B. 1390, and a spike in engagement for the organization.

Achieving the Dream - Silver Spring, MD, USA

Achieving the Dream is a higher education reform network that works to improve skills, employment, and economic growth for diverse populations of community college students - particularly low-income students and students of color in over 200 institutions of higher education across the country. Contextual Strategy worked with Achieving the Dream to develop and present their organizational strategy for achieving sustainable financial targets, and to identify and engage partners for corporate social responsibility and identified mutual workforce development needs. 

American University - Washington, D.C., USA

The American University (AU) School of International Service (SIS) is ranked consistently among the top ten schools of international relations and prepares its graduates for global service in government, nonprofits, and business. Contextual Strategy worked with the AU SIS to design an online platform to visualize the reach of and connect members of the School's network of students, faculty, alumni, and institutional partners worldwide.

Rachel Joyce Organic Salon - Washington, D.C., USA

Rachel Joyce Organic Salon is a full-service hair and beauty salon that is 100% organic, vegan, cruelty-free, and eco-friendly. Rachel Joyce prioritizes promoting natural and sustainable beauty and wellness to people of diverse ethnic backgrounds. Contextual Strategy worked with Rachel Joyce Organic Salon to build an engagement strategy across social media, including brand development, graphic design, organic engagement, and paid social advertising on Facebook and Pinterest.

M.A.N.U.P. - Takoma Park, MD, Takoma, and Washington, D.C., USA

​Making a New United People (M.A.N.U.P.) is a non-profit mentoring organization created to encourage and support inner-city minority youth in educational achievement and to provide support and prevention against youth violence and incarceration. Contextual Strategy worked with M.A.N.U.P. to build a strategy for training youth mentors, attracting youth to the program, and engaging community partners. 

Catalyst IpF - multiple cities, USA

​Catalyst IpF (Initiating Positive Futures) is a comprehensive conflict resolution and training service for community individuals, organizations, families, and businesses. Their goal is to provide conflict resolution skills that empower people to improve the quality of their lives, relationships, and businesses. Contextual Strategy worked with Catalyst IpF to redesign their website, improve their email and hosting packages, and connect their conflict mediation and training staff across the country with cloud software to manage their organizational data and materials in one easy-to-use central location.

SnowBusters Ski Club - Pasadena, CA, USA

Snowbusters Ski Club is the local chapter of a national nonprofit organization created to identify, develop, and support athletes of color in international winter sports competitions, and to increase underprivileged youth participation in winter sports. ​Contextual Strategy worked with SnowBusters to redesign their website and train their members on web hosting and site maintenance on an easy-to manage wyswyg platform.